What in the world is a bipolar questionnaire?
I am doing coursework for Geography and have to make a bipolar questionnaire but have no idea what one is. Can someone point me in the right direction such as an online source with help? It would be greatly appreciated.
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Bipolar Analysis
1 2 3 4 5
Quiet Noisy
Steep Flat
Attractive Ugly
Well managed Poorly managed
No erosion Erosion
A measurement scale with positive actions on one side and opposite negative actions on the other side with a measurement scale in between
Bipolar analysis is a technique for comparing things. A sample population is used to rate something (ie: a shopping experience at 2 different malls) on a scale of 1 – 5 (or any range). Each mall is rated separately on the same set of criteria by the sample group.
The average rating for each criteria in relation to each mall is then determined and a final comparison can be made between the 2 malls based on the feedback from the groups.
The link below gives you a graphical representation of the results.
Hope that helped.